Building Sales Communication Strategies

Building Sales Communication Strategies
Assignment 2:
Building Sales Communication Competencies In this sales activity you will be building and demonstrating your sales knowledge through: Coaching a new sales member by educating them on some fundamental elements of Sales Demonstrating your strategic selling and critical thinking skills by developing a well thought out sales strategy for a give scenario.
You will be submitting through a canvas a professional looking written document that answers all questions in part 1 and address all prompts in part 2. The activity is worth 25 points. Points will be awarded on completion (10%), thoroughness/thoughtfulness in each response (60%), accuracy based on your readings (30%)
Part 1: Demonstrate your selling knowledge (10 points): Scenario: Imagine you are training a new sales team member in your organization.
This is their first sales job and it is your accountability to coach them through addressing the following prompts: Explain why talking with buyers rather than talking at buyers is critical to success in selling.
Discuss how salespeople use effective questioning to maintain subtle control over the buyer-seller communication dialogue. Distinguish between open-end and closed-end questions and describe how each of these question formats might best be used in the trust-based selling process. Explain the difference in the uses of probing, evaluative, tactical, and reactive questions in trust-based selling.
Part 2: Apply your knowledge through the following Sales Scenario (15 points): AppLab Services Background AppLab Services specializes in providing wireless information technology for businesses having 10 to 500 employees and needs for wireless communication, information processing, and digital data transmittal.
The company offers a full range of services ranging from the one-time design of applications for smart phones and digital devices to the design and building out of full enterprise systems.
As a business development specialist for AppLab, you are making an initial sales call to Mark Crandall, technology manager for Southwest Claims & Adjusters, LLC. As a preferred provider for inspection and adjusting insurance claims across the southern U.S., Southwest serves as an outsource provider of claims and adjusting services to many of the top 25 property and casualty insurance companies and has experienced rapid growth over the last five years.
The company currently employs 65 people: 50 adjusters out in the field, 10 assistants located at company headquarters in Tulsa, and 5 administrative and executive staff members. The purpose of this initial call is to assess Southwest’s current use and needs for wireless communication and data services.
According to the initial information you gained from a short phone conversation with Crandall, Southwest is currently using a variety of different smart phones on Sprint’s cellular and data service. However, they are exploring the combination of custom designed apps for the Microsoft Surface Pro Tablet for use by their adjusters in the field.
This combination would enable adjusters to complete and submit data forms complete with pictures and eliminate the added processing required in their current use of paper-based forms and records.
During the phone conversation, Crandall mentioned that some of the benefits are obvious; nevertheless they have concerns about the custom apps and transitioning to a fully digital system.
For this sales scenario You are asked to: (6 points) Utilize the SPIN questioning approach and develop two 2 questions for each step in the SPIN (total of 8 questions) approach you would consider asking Mr. Crandall in this sales scenario.
In addition to developing the questions articulate why you would be asking these questions and what you your intention/strategy is in asking the question. (6 points) Utilize the ADAPT questioning approach and develop two 2 questions for each step in the ADAPT (total of 10 questions) approach you would consider asking Mr. Crandall in this sales scenario.
In addition to developing the questions articulate why you would be asking these questions and what you your intention/strategy in asking the questions. (3 points) Based on what you learned in To Sell is Human about ATTUNEMENT what are 3 strategies you could use to attune to Mr. Crandall.
Other posts:
NUR 508 Grand Canyon Week 5 Discussion 1
Organizational Stress Prevention
FIN 451 Grand Canyon Week 3 Complete Work Latest
HLT 205V Week 5 Complete

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more