Persuasion Theories

You will pick a mass-produced persuasive message (e.g., a print advertisement, a commercial, a political debate etc.) and analyze it through the lens of a variety of the theories and concepts discussed in class. The paper should include three parts: (1) a brief description of the message; (2) a description of the theories and concepts you think that are related to the message; and (3) an application of these theories and concepts to the message (how do the theories explain the message? what’s the implication for the field or the industry? you can mix and match part 2 and 3, that is, use each paragraph to list one concept/theory followed by the detailed analysis of its application). Also remember to include the print ad or the link to the video as appendix in your paper. The whole paper should be 4-6 pages, double spaced, in APA style.  The theories and concepts being asked for are basic persuasion theories.

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